Throughout the history of this blog, I have intimated several times that I am a fan of Scandinavian design. If you share my predilection for the minimalist, simple, look imbued in all things Scandinavia. This post, my friends, will be particularly exciting- it was for me!
This morning, while skimming the Freshly Pressed posts on WordPress, I decided to click on one post that caught my eye by Another House Blog. There was a segment on Another House related to the blogger’s travel in Trondheim, Norway and, wait for it, a post about Åhléns, the most magical, wonderful, exciting, interior design department store I have ever seen (Heal’s, in London, is a close second, followed by Muji!). Hailing from Toronto, I have never heard of Åhléns before but now that I have discovered it, it is one more reason why I have to get myself to Sweden + Norway.
The Åhléns low-down is as follows for those of you who to know a bit about the history of this design shopping mecca: This is a full department store, that got its start in Sweden in 1899 as a mail-order company which eventually evolved to a brick and mortar operation. They carry everything from fashion and beauty to home furnishings and their stores in Norway are interiors only. Åhléns states on its website that the company’s goal is “to be a woman’s favourite and first on her shopping list.” Talk about a clear brand position and identity. I love this company’s home line. It has such cute, colourful, simple stuff that would look amazing in any home and what I have shown below is only scratching the surface. Happy Wednesday.
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