I love product design. In my past life I must have been a designer. I take such pleasure in a product’s design, colour, texture and integration of form and function.
When I was travelling in Hong Kong, around the corner from my hotel in Causewaybay was a store called Emoi Life. It caught my eye because of its resemblance to the Japanese home/lifestyle store, Muji. Clean, minimalist aesthetic, Emoi Life products are affordable and fun. Walking through the store invoked thoughts of if Club Monaco (emoi life uses a lot of black, white and grey), Umbra and Muji got together to produce products, Emoi is what they would look like. It turns out the Emoi Life is a brand from China and they have locations in Shenzhen, Beijing and Hong Kong. Expand across the Pacific Ocean! I like your stuff. They have a blog here if you can read Chinese.




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